Attract Qualified Candidates

Market Your District

Expand Outreach to Reach Potential Candidates

Enlist Community Help in Your Recruitment Efforts

Define Your
Ideal Candidate

Craft a Recruitment Message

Strengthen Relationships with Institutions of Higher Education

"Grow Your Own"

Non-Traditional Candidates

Offer Incentives to Attract & Retain Educators

Attract Qualified Candidates

Attracting qualified candidates requires both long-term planning and the ability to quickly mount a recruitment campaign for immediate needs.

When this isn’t working as well, the consequences can be:

• No applicants;
• Applicants who are not a good fit;
• Not enough applicants to have a real choice;
• Settling for a candidate who is not a good match for your needs;
• Late hires;
• Unfilled positions.

When this works well, the consequences can be:

• Enough quality candidates apply so that you can select a candidate whose skills, knowledge, and disposition most closely match your school’s needs;
• A more diverse educator workforce;
• Applicants see the opening as an attractive opportunity.

If your district is experiencing challenges attracting qualified candidates, you may want to consider implementing some strategies to widen the net to attract more potential applicants.

Promising Strategies

• Improve the image of your district through ongoing public relations and marketing that targets potential educators and referrers of educators;

• Expand your outreach to reach more potential applicants;

• Enlist community help in your recruitment efforts;

• Define the characteristics and skills of the ideal applicant you want to attract for a particular position;
  
  
• Craft your job announcements to appeal to candidates that fit the ideal candidate profile;
  
  
• Strengthen your relationships with institutions of higher education with educator preparation programs;
  
  
• Work on efforts to "grow your own" candidates and explore the potential for hiring alternative certification candidates;
  
  
• Identify incentives available for candidates that will attract and help retain quality educators.

Next: Market Your District >>>